Doing a SWOT analysis of your blog

On the last day of our workshop, I was requested to do a session on SWOT analysis of party websites or blogs. All delegates from 10 countries took part by participating in identifying the 4 elements in SWOT analysis. To those who don’t know what a SWOT is a planning tools which means – internal strengths, weaknesses, as well as external opportunities, and threats.

One can do this on a blog too and its a good way to assess its current state for further development. Here’s a sample:

Strength – professional blog theme, regularly updated entries, own, domain and hosting, mostly original content, clear niche, good uptime/fast load time, relevant topics, etc.

Weaknesses – poor & commonly used fee theme, no about page/author, too much ads, no personalized domain, poor CMS/blog software, etc.

Opportunities – add RSS/email subscriptions, forums/message board, regular newsletter, blog contests and promos, schwag giveaways, better site search, other non-invasive monetization options, add a podcast.

Threats – readership retention rate, search engine indexing/delisting, hacking, blog burn-out, etc.

Some items can be a strength if properly done or can be a weakness if not executed correctly. This is somewhat of a bigger overview. If you track back on our previous entries under the problogging category here, you’d see more details discussions there.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

7 Comments

Bone MD says:

17 years ago

I’m using this SWOT analysis tool to evaluate my medical blog! Thanks Yuga!
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Aileen Apolo says:

18 years ago

So, should we start selling Yuga schwags? :D
- Reply
JC John SESE Cuneta says:

18 years ago

You can also add, the Hedgehog Principle and the Marketing 4 P’s.

And if you want or if it is appropriate for your blog, consider TOWS ^_^
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eric says:

18 years ago

oo nga noh, pwede pala ma swot analysis ang blogs. we use this method nung nasa training team pa ako last year.

swot analysis is good in identifying weakness and later on, turn them into strengths.
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jhay says:

18 years ago

We always use the SWOT in our planning every single activity in the Lasallian Community Development Office. Nakakasawa na minsan, ;)
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issai says:

18 years ago

naalala ko tuloy ang SWOT analysis namin sa management 101… :)
- Reply

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