Performancing is launching an Ad Network specifically for bloggers. Dubbed Performancing Partners, the main goal of the ad network is to open the floor for bloggers to generate more passive income on top of direct income from their blogs.
The ads will be non-contextual so you can run them alongside your Google AdSense or YPN ads. Two revenue models are being put in place — Direct advertising on a monthly flat fee basis based on recommended CPM for category type, and CPA (cost per aquisition).
Success of such a niche ad network will highly depend on the people behind it and how they can attract advertisers already scattered amongst dozens and dozens of exiting competitors — AdBrite, BlogAds, Chitika, AzoogleAds, etc.
Maybe a higher publisher revenu share? The standard right now is about 50-50%. What I’m more interested is how this new network will be able to help monetize blogs that are only getting less than 500 uniques per day.
This is one ad network to watch out though and we’ll see once they roll it out soon.
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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