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Cherry Mobile to buy BlackBerry, forms Cherry Berry brand

Cosmic Technologies, owner of the Cherry Mobile brand in the Philippines, has announced that it is buying into dying handset manufacturer BlackBerry for an estimated $780 Million (or Php33.75 billion).

The planned acquisition is a move by Cherry Mobile to go into the global market after becoming the No 1. smartphone vendor in the Philippines in the last couple of years.

With the highest market share of smartphones in the Philippines, it is estimated that Cherry Mobile shipped close to 8.8 million handsets in 2014 while rival MyPhone, which is ranked #3, shipped an estimated 4.5 million that same year.

Cosmic Technologies will retain the BlackBerry label in the United States and Europe but hopes to also re-brand itself here in the Philippines and the rest of South East Asia. From Cherry Mobile, it will soon operate under the brand “Cherry Berry” which, according to the company, represents mobile devices that are not only affordable but also feature top notch security that BlackBerry is known for.

Acquisition is still ongoing but is expected to finish by late 2015 or early 2016. The first Cherry Berry devices are expected to be introduced by then.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

77 Responses

  1. Avatar for cherrylover cherrylover says:

    ano bang phone ng blackberry ang maitatapat nyo sa cherry? dba wala?

  2. Avatar for p p says:

    This article should be removed. hindi na April 1. Hindi maganda itong ganitong joke lalu na at nag hahanap ang mga Pilipino ng tunay na gawang pinoy or proud pinoy at hindi ung sinasabi lang pero gawang china talaga. May mga jokes na pang April fools. Remember the Boy who cried wolf.

  3. Avatar for Dorio x Dorio x says:

    April Fools. 5 billion US dollar ang market cap ng Blackberry. Hindi nila kaya yun. Baka sila ang bilin ng Blackberry.

  4. Avatar for abuzalzal abuzalzal says:

    nu daw kompanya ng pinoy? e galing lahat china yan tinatakan lang ng cherry mobile na pangalan ok n yan pambenta na yan OEM po yan .ngaun masasabi mo ba kompanyang pinoy yan kung pinapayaman natin ang china upang gumawa ng missile na panunaw satin.kainisss!o

  5. Avatar for 3 sec 3 sec says:

    lumalagong kumpanya at taong puno ng sariling opinion.

    self-centered.

    -_-

  6. Avatar for milhouse milhouse says:

    This has got to be the worst April Fool’s Day joke ever. Seriously, this is lamer than any dad joke.

    • Avatar for wat wat says:

      Why so serious? Do you actually think Cherry Mobile is capable of doing such a thing?

    • Avatar for Milhouse Milhouse says:

      Of course not. That’s why i clearly indicated in my post that it is April Fool’s Day joke but a very lame one.

  7. Avatar for Faust Faust says:

    Isn’t this another April Fools Joke? lols happy april fools.. hehehe

  8. Avatar for PrunusAvium PrunusAvium says:

    Happy April Fools

  9. Avatar for Jesus Aramil Jesus Aramil says:

    April FOOLS. ???____???

  10. Avatar for v v says:

    oh wait, look at what date it is now

  11. Avatar for Not me Not me says:

    Ang dami nyong satsat. Mga consultants ba kyo? Marketing expert? Tumahimik kayo. Wala kayong alam!

  12. Avatar for Boyet Boyet says:

    Siguro qung pilipino ang may-ari ng kompanya, ung brand na “ASUS”, pagtatawanan nu rin….

  13. Avatar for mirror mirror says:

    definitely a hoax!tried to read the article somewhere else and find nothing

  14. Avatar for Boyet Boyet says:

    yan, kaya di kau umaasenso, gumagawa ng magandang paraan ang isang kumpanya para makilala ang pilipinas sa sariling kakayahang gumawa ng produktong gawang pinoy, pero kayo pinagtatawanan nu? kayo ba? anu na nagawa nu para sa ika-uunlad ng pilipinas??

  15. Avatar for Unknown Unknown says:

    Mas astig qng black mobile!:). Dpat hndi korny name pra d halata. Haha

  16. Avatar for Ako_Barok Ako_Barok says:

    dami engot, kayo tingin muna kalendaryo…

  17. Avatar for abuzalzal abuzalzal says:

    kainissssssssss

  18. Avatar for Tony Tony says:

    Ang yaman naman ng cherry mobile! Hahaha.

  19. Avatar for itchyegg itchyegg says:

    april fools =D

  20. Avatar for Justin Justin says:

    It’s one thing to ride the April Fools bandwagon… it’s another thing to be really corny at it.

  21. Avatar for SUPER BATMAN SUPER BATMAN says:

    HAPPY APRIL FOOLS DAY.. WATTA HOAX… HAHAHA

    SKK MOBILE SOON TO ACQUIRED SONY MOBILE DIVISION. HAPPENING THIS YEAR LOLS

  22. Avatar for Ferdinand Tambungui Ferdinand Tambungui says:

    April Fools!?

  23. Avatar for harold harold says:

    dnio nagets guys..april 1 naun that was a fools alarm hahahahahahahaha..
    ….

  24. Avatar for Butt Sniffer Butt Sniffer says:

    According to reports on “APRIL 1, 2015” nabili na din ng Myphone ang apple

    • Avatar for ozmoi ozmoi says:

      If My Phone will by Apple, Are they gonna called it MyApple? LOL It’s Catchy compare to “Cherry Berry”. *Smiley Face

  25. Avatar for denxio denxio says:

    April fool’s day pala sorry typo error. Hahah

  26. Avatar for denxio denxio says:

    April’s fool ba to??

  27. Avatar for mm mm says:

    happy april fools!

  28. Avatar for jizonpaul jizonpaul says:

    april fools day… hehe

  29. Avatar for wapwap wapwap says:

    what is this? april’s fool? hahahahaha

  30. Avatar for Foolpool Foolpool says:

    Corny April Fools Joke :)

  31. Avatar for RaM RaM says:

    CherryLhyn, Berrylyhn, Cheberlhyn

    =P

  32. Avatar for ozmoi ozmoi says:

    Another April’s Fools day Joke?

  33. Avatar for vince vince says:

    ang yaman naman ng cherry para bilhin ang bb..

  34. Avatar for ewan ewan says:

    happy april fools day.

  35. Avatar for Arvin Arvin says:

    kahit sa pangalan, ang baduy pa din ng cherry mobile. mas ok pa sana kung “black cherry” na lang ang name. no worries, security enhancements lang naman mababago jan. quality as usual, it will only last less than a year. haha!

  36. Avatar for pisting_yawa pisting_yawa says:

    Happy April Fool’s day!

  37. Avatar for hh hh says:

    Black Cherry Berry APRIL FOOLS!!!!

  38. Avatar for HAHA HAHA says:

    April fools

  39. Avatar for ponard ponard says:

    April Fools!

  40. Avatar for kore kore says:

    Have you guys checked your calendar lately?

  41. Avatar for Michael Gonzales Michael Gonzales says:

    April Fool’s Day!

  42. Avatar for chinoy28 chinoy28 says:

    Happy april fools day

  43. Avatar for snowthen snowthen says:

    suggest to brand it as Blackeyed Berries or Blackyed Cherries.

  44. Avatar for Travelmateph Travelmateph says:

    e di wow!

  45. Avatar for Orange Orange says:

    Dapat Black Forest, the premium line of Cherry Mobile post BB acquisition :D

  46. Avatar for ninabonita ninabonita says:

    april fools!!!

  47. Avatar for asd asd says:

    It’s funny if you do it once, do it twice and you try too hard.

  48. Avatar for rape rape says:

    April fools article ba to?

  49. Avatar for paul paul says:

    Happy April Fools day. Hahahahaha!

  50. Avatar for Bulbolagsak Bulbolagsak says:

    April Fools mennnn…. gong-gong…. barilin ko kayo dyan eh… – BABALU

  51. Avatar for JGD JGD says:

    hahahahaha muntikan na ako maniwala…..

    HAPPY APRIL FOOLS……. :) :) :) :p :p :p

  52. Avatar for xxx xxx says:

    Happy April Fools!

  53. Avatar for April April says:

    Hahahaha happy april fools

  54. Avatar for exe exe says:

    nice try.

  55. Avatar for boybawang boybawang says:

    Happy April Fools Day! Pero I admit nadale ako for about 30 seconds :)

  56. Avatar for ching ching says:

    April fools day..

  57. Avatar for wahaha wahaha says:

    Hahaa april fooooools

  58. Avatar for Summer Summer says:

    Korny, considering the quality of BB brand.

  59. Avatar for nonesense nonesense says:

    Puedng Cherrberry or Berrycherry! lol!

  60. Avatar for april april says:

    april fool’s day?

  61. Avatar for foolish hart foolish hart says:

    Cherry berry?! Dun nahalata. Pwede naman black cherry. Lol

  62. Avatar for mandirigma mandirigma says:

    wow! an aggressive move by cherry mobile.

    lets see.

  63. Avatar for Patrick C Patrick C says:

    lolz.. Happy April 1st!!!

  64. Avatar for April April's fools says:

    Halatado masyado… ahaha

  65. Avatar for apatal apatal says:

    Happy April Fool’s Day! :)

  66. Avatar for rilakkuma rilakkuma says:

    happy april fools! :)

  67. Avatar for WEEEEEEEEEEE WEEEEEEEEEEE says:

    totoo ba to? or just an april fools only hehe. april 1 kasi ngayon.

  68. Avatar for Kim Kim says:

    Happy April Fool’s Day

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