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Cherry Mobile to buy BlackBerry, forms Cherry Berry brand

Cosmic Technologies, owner of the Cherry Mobile brand in the Philippines, has announced that it is buying into dying handset manufacturer BlackBerry for an estimated $780 Million (or Php33.75 billion).

The planned acquisition is a move by Cherry Mobile to go into the global market after becoming the No 1. smartphone vendor in the Philippines in the last couple of years.

With the highest market share of smartphones in the Philippines, it is estimated that Cherry Mobile shipped close to 8.8 million handsets in 2014 while rival MyPhone, which is ranked #3, shipped an estimated 4.5 million that same year.

Cosmic Technologies will retain the BlackBerry label in the United States and Europe but hopes to also re-brand itself here in the Philippines and the rest of South East Asia. From Cherry Mobile, it will soon operate under the brand “Cherry Berry” which, according to the company, represents mobile devices that are not only affordable but also feature top notch security that BlackBerry is known for.

Acquisition is still ongoing but is expected to finish by late 2015 or early 2016. The first Cherry Berry devices are expected to be introduced by then.

Abe Olandres
Abe Olandres
Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.
  1. cherrylover says:

    ano bang phone ng blackberry ang maitatapat nyo sa cherry? dba wala?

  2. p says:

    This article should be removed. hindi na April 1. Hindi maganda itong ganitong joke lalu na at nag hahanap ang mga Pilipino ng tunay na gawang pinoy or proud pinoy at hindi ung sinasabi lang pero gawang china talaga. May mga jokes na pang April fools. Remember the Boy who cried wolf.

  3. Dorio x says:

    April Fools. 5 billion US dollar ang market cap ng Blackberry. Hindi nila kaya yun. Baka sila ang bilin ng Blackberry.

  4. abuzalzal says:

    nu daw kompanya ng pinoy? e galing lahat china yan tinatakan lang ng cherry mobile na pangalan ok n yan pambenta na yan OEM po yan .ngaun masasabi mo ba kompanyang pinoy yan kung pinapayaman natin ang china upang gumawa ng missile na panunaw satin.kainisss!o

  5. 3 sec says:

    lumalagong kumpanya at taong puno ng sariling opinion.

    self-centered.

    -_-

  6. milhouse says:

    This has got to be the worst April Fool’s Day joke ever. Seriously, this is lamer than any dad joke.

    • Milhouse says:

      Of course not. That’s why i clearly indicated in my post that it is April Fool’s Day joke but a very lame one.

    • wat says:

      Why so serious? Do you actually think Cherry Mobile is capable of doing such a thing?

  7. Faust says:

    Isn’t this another April Fools Joke? lols happy april fools.. hehehe

  8. PrunusAvium says:

    Happy April Fools

  9. Jesus Aramil says:

    April FOOLS. ???____???

  10. v says:

    oh wait, look at what date it is now

  11. Not me says:

    Ang dami nyong satsat. Mga consultants ba kyo? Marketing expert? Tumahimik kayo. Wala kayong alam!

    • wat says:

      April fools!

  12. Boyet says:

    Siguro qung pilipino ang may-ari ng kompanya, ung brand na “ASUS”, pagtatawanan nu rin….

  13. mirror says:

    definitely a hoax!tried to read the article somewhere else and find nothing

    • wat says:

      April fools!

  14. Boyet says:

    yan, kaya di kau umaasenso, gumagawa ng magandang paraan ang isang kumpanya para makilala ang pilipinas sa sariling kakayahang gumawa ng produktong gawang pinoy, pero kayo pinagtatawanan nu? kayo ba? anu na nagawa nu para sa ika-uunlad ng pilipinas??

  15. Unknown says:

    Mas astig qng black mobile!:). Dpat hndi korny name pra d halata. Haha

    • redd says:

      HAHAHA dami ko tlgang tawa “CHERRY BERRY

  16. Ako_Barok says:

    dami engot, kayo tingin muna kalendaryo…

  17. abuzalzal says:

    kainissssssssss

  18. Tony says:

    Ang yaman naman ng cherry mobile! Hahaha.

  19. itchyegg says:

    april fools =D

  20. Justin says:

    It’s one thing to ride the April Fools bandwagon… it’s another thing to be really corny at it.

  21. SUPER BATMAN says:

    HAPPY APRIL FOOLS DAY.. WATTA HOAX… HAHAHA

    SKK MOBILE SOON TO ACQUIRED SONY MOBILE DIVISION. HAPPENING THIS YEAR LOLS

  22. Ferdinand Tambungui says:

    April Fools!?

  23. harold says:

    dnio nagets guys..april 1 naun that was a fools alarm hahahahahahahaha..
    ….

  24. Butt Sniffer says:

    According to reports on “APRIL 1, 2015” nabili na din ng Myphone ang apple

    • ozmoi says:

      If My Phone will by Apple, Are they gonna called it MyApple? LOL It’s Catchy compare to “Cherry Berry”. *Smiley Face

  25. denxio says:

    April fool’s day pala sorry typo error. Hahah

  26. denxio says:

    April’s fool ba to??

  27. mm says:

    happy april fools!

  28. jizonpaul says:

    april fools day… hehe

  29. wapwap says:

    what is this? april’s fool? hahahahaha

  30. Foolpool says:

    Corny April Fools Joke :)

  31. RaM says:

    CherryLhyn, Berrylyhn, Cheberlhyn

    =P

  32. ozmoi says:

    Another April’s Fools day Joke?

  33. vince says:

    ang yaman naman ng cherry para bilhin ang bb..

    • kamote says:

      tanga mo april fools day nga eh

  34. ewan says:

    happy april fools day.

  35. Arvin says:

    kahit sa pangalan, ang baduy pa din ng cherry mobile. mas ok pa sana kung “black cherry” na lang ang name. no worries, security enhancements lang naman mababago jan. quality as usual, it will only last less than a year. haha!

  36. pisting_yawa says:

    Happy April Fool’s day!

  37. hh says:

    Black Cherry Berry APRIL FOOLS!!!!

  38. HAHA says:

    April fools

  39. ponard says:

    April Fools!

  40. kore says:

    Have you guys checked your calendar lately?

  41. Michael Gonzales says:

    April Fool’s Day!

  42. chinoy28 says:

    Happy april fools day

  43. snowthen says:

    suggest to brand it as Blackeyed Berries or Blackyed Cherries.

  44. Travelmateph says:

    e di wow!

  45. Orange says:

    Dapat Black Forest, the premium line of Cherry Mobile post BB acquisition :D

  46. ninabonita says:

    april fools!!!

  47. asd says:

    It’s funny if you do it once, do it twice and you try too hard.

  48. rape says:

    April fools article ba to?

  49. ambot says:

    K

  50. paul says:

    Happy April Fools day. Hahahahaha!

  51. Bulbolagsak says:

    April Fools mennnn…. gong-gong…. barilin ko kayo dyan eh… – BABALU

  52. JGD says:

    hahahahaha muntikan na ako maniwala…..

    HAPPY APRIL FOOLS……. :) :) :) :p :p :p

  53. xxx says:

    Happy April Fools!

  54. April says:

    Hahahaha happy april fools

  55. exe says:

    nice try.

  56. boybawang says:

    Happy April Fools Day! Pero I admit nadale ako for about 30 seconds :)

  57. ching says:

    April fools day..

  58. wahaha says:

    Hahaa april fooooools

  59. Summer says:

    Korny, considering the quality of BB brand.

  60. nonesense says:

    Puedng Cherrberry or Berrycherry! lol!

  61. april says:

    april fool’s day?

  62. foolish hart says:

    Cherry berry?! Dun nahalata. Pwede naman black cherry. Lol

    • paul says:

      oo nga mas ok pa black cherry hahah released na pala yung flare s4

  63. mandirigma says:

    wow! an aggressive move by cherry mobile.

    lets see.

  64. Patrick C says:

    lolz.. Happy April 1st!!!

  65. April's fools says:

    Halatado masyado… ahaha

  66. apatal says:

    Happy April Fool’s Day! :)

  67. rilakkuma says:

    happy april fools! :)

  68. WEEEEEEEEEEE says:

    totoo ba to? or just an april fools only hehe. april 1 kasi ngayon.

  69. Kim says:

    Happy April Fool’s Day

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