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So, what happened to Flash?

Exactly a year ago, TCL announced that it is separating Flash as a new mobile company. This is a new subsidiary apart from Alcatel, a more popular brand under the umbrella company.

Flash is a mobile brand under TCL Communication Technology Holding Limited based on online sales business model. Flash aims at innovating Cool, Young and Fun smart products to the consumers. Using big data and direct engagement within the community, Flash enhances its products for quality-conscious, technophiles and shutterbugs consumers.

Under the Flash 3C name, they managed to release two (2) handset models — the Flash 2 and the Flash Plus 2, both were equally popular and sold out really quickly.

However, the company missed its usual release cycle in Q3 of 2016. By the first quarter of 2017, it looks like the local team has been disbanded. Even the official Facebook Fan Page were not updated since January 1.

For a lack of a better term, it looks like Flash as a brand is now on a floating status. While it’s not clear what the reason behind it (and my discussions with members of the old team weren’t also clear on that part), it seems that the parent company is putting its focus somewhere else.

This is evident with their aggressive development of the BlackBerry brand which they licensed back in December 2016 (the timeline makes sense).

TCL also owns the right to the Palm brand which it plans to revive sometime in the future.

We’re still not sure what will eventually happen to Flash. Most likely, it will be absorbed back into Alcatel where it originally belonged to before the split.

Abe Olandres
Abe Olandres
Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.
  1. Ekki Rizki Ramadhan says:

    well, Good Bye Flash ….

    Still not give us Root/Unclok Bootloader :)

  2. Dave says:

    Nag-eexpect pa man din ako ng magandan software updates kasi nga alcatel. Tsk! Nakakainis! Sana di nalang ako bumili ng Alcatel Flash 2!

    • wilfredotabigue says:

      same paps

  3. Gelo says:

    Alcatel and tcl hindi na dapat pagkatiwalaan yan hindi lang sila ang naglalabas ng phone dapat ibagsak na sa pilipinas yan … Napaka walang kwenta

  4. M says:

    wala na.. naging artista na.. gumawa ng movie =)

  5. radge joseph says:

    madami sa kanila tanong sa community about malwares and some system apps na nag sesend sa Chinese ip address ng mga data ng user. hanggang na wala yung community site wala sila naging magandang paliwanag about dun..

  6. radge says:

    madami sa kanila tanong sa community about malwares and some system apps na nag sesend sa Chinese ip address ng mga data ng user. hanggang na wala yung community site wala sila naging magandang paliwanag about dun.

  7. Kim Karlo says:

    Nasira ang main board ng Flash Plus 2 ko then dinala ko sa service center nila. More than a month na wala pading advice ang alcatel sa service center kung kailan ishiship yung replacement part ng FP2 ko. Ganun ba talaga kahina ang service ng alcatel?

  8. EBO says:

    Bear in mind that the flash 2 still has the branding Alcatel. It’s only the Flash Plus 2 wherein the brand Alcatel is dropped. They had such an excellent and responsive after-sales team.

  9. c says:

    OT- What happened to Haldane Philippines? Buhay pa ba sila?

  10. Jd Obedoza says:

    Master yuga, Yun yung problem sa small brands, unstable.
    Pero sabi nga nila, you’ll get what you paid for.

  11. IANVARIVS says:

    Even community.flash3c.com is down.

    It redirects to the home page. Also stocks for their most recent releases still aren’t available in Lazada for quite some time now. (Except fpr 3rd Party Resellers)

  12. Easy E says:

    Nag tease pa sila dati ng dual-front/ dual-rear cam na phone. Palpak yata yung Flash Plus 2 nila?

    • Abe Olandres says:

      Internal politics I cannot publicly share.

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