Ok, all this issue about paid links, paid posts, PageRank penalties, SERPs demotion and the twisting of moral compass in advertising is giving me nose bleed. And yes, a lot of blog networks that have heavily relied on the TLA factor for their revenue model are in for a huge business dilemma. But what does that got to do with buying a PageRank 7 link from Google.com for $5PHP 293INR 424EUR 5CNY 36 a day?
Well, a lot of SEO people and bloggers have pointed out this page — Mini Customer Success Stories. How do you get listed on that PR7 page? Well, just get yourself a Google Appliance, and submit your testimonial and link on that page.
The Google Mini Search Appliance delivers Google search for your public website or internal search, including the ability to control how frequently your content is indexed and include both public and private content in search results. It starts at $1,995PHP 117,078INR 169,076EUR 1,900CNY 14,520 for search across 50,000 documents.
The service costs a mere $1,995PHP 117,078INR 169,076EUR 1,900CNY 14,520 a year or about $5PHP 293INR 424EUR 5CNY 36 a day. Actually, the Google Custom Search Business Edition only costs $100PHP 5,869INR 8,475EUR 95CNY 728 for 5,000 documents. That’s even cheaper. So anybody who wants a non-nofollowed PR7 link straight from Google just needs to show up with the cash and submit their links to be listed.
Of course, Google is not really into the paid links business (except for the AdWords/AdSense tandem) and the one mentioned above is an indirect benefit but hey, you still get that raw link juice from them right. But wait, aren’t marketplaces like TLA and ReviewMe also advertise that those links are for traffic and not to pass PageRank? And no, I don’t think Google should put a PageRank penalty on itself for those paid raw links.
Those who’ve expressed that all these is unfair and us smalltime publishers (bloggers creating quality content and making a small living on non-AdSense ads) are suffering from it will need to realize that like any other company Google is running a business. Services like TLA, TLB, PPP are somewhat directly competing with AdWords and the right way to legitimize Google’s foothold is to go back to the basics — desensitizing the SERPs. And yes, it’s far easier for them to do this hand-job than actually go and kill off comment spammers, webspam, scrapers and content thieves. Those aren’t as serious a threat (to their business) as link buying/selling.
This post was inspired by:
Aaron Wall: How To Buy A #1 Organic Search Ranking On Google.
Douglas Karr: What if Bloggers went on Strike?
Robert Clough: Composing the Perfect Letter of Surrender
Philipp Lenssen: Google Owns an SEO Company
And oh, Google is just getting started. Wait ’til it gets its hands on memes, link exchanges, seo contests, writing projects, link campaigns and anything that involves people making use of links for cash, prizes, gaining PageRank, and manipulating search engine results.
Yup, the operative word here is manipulation. And Google has just been granted that patent.
Disclosure: Ok, I admit. This post was partly influenced by the fact that starting next month, I would lose over $1,000PHP 58,686INR 84,750EUR 952CNY 7,278 a month from link ads.
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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Pinoy Rich Jerk says:
Yeah, you are right. It’s money that makes the world go round. The rich becomes richer and the poor becomes poorer. We should evolve as technology and google evolve.
Miguel says:
Oh. Sorry to hear that Abe.
Me, I’ll stick it out with TLA. Since I don’t have it on my main personal blog, and this is just a hobby+sideline for me, I think I can risk SERP delisting.
To make a bright side out of this, I hope this shuts down the pay-per-posters as well. Fellow Pinoy bloggers doing PPP etc., nothing personal.
Jazzy says:
Sorry to hear about $1k lost. I guess in any business, you’ll always have this situation.
Jeffrey says:
Well, i hope Yahoo will be able to have their own page ranking soon. MSN Live already has one.
noemi says:
Ouch. But it’s worth losing all that than to get delisted in Google Serps.
Connie says:
@Yuga, re “Wait ’til it gets its hands on memes, link exchanges, seo contests, writing projects, link campaigns and anything that involves people making use of links for cash, prizes, gaining PageRank, and manipulating search engine results.”
Excluding those the run on Javascripts, correct?
Abe Olandres says:
@Connie, yup. Including the ones with nofollow.
vern says:
Customer testimonials and paid links are so different in their goals that it’s senseless to compare them. Companies who have these customer testimonials don’t profit from them and those that give customer testimonials don’t do it to game Google rankings, nor do they keep buying services from companies to gain PR. The only ones who are so mad about this are those who help this kind of exploitation continue even though their better judgment would tell them otherwise. eh … as has been said, money makes the world go round … damn the ethics.
Riz says:
Man. Google is evil. LOL. I shall keep my TLA. I’ll let you know when I get banned. Haha. :)
Abe Olandres says:
@ vern – they’re the same in the sense that Google did not put a nofollow tag. A Webmaster rule Google is trying to impose on everyone.
vern says:
They are not the same thing. Google does not punish other companies that have customer testimonials. No companies with testimonials on their pages do it to gain any value from them. The main difference is the purpose of those links, that is why penalties are handed out on a case by case basis and not built into the automatic PR algorithm. You’ve blogged about the ethics of PayPerPost before, I don’t see how this is any different, except instead of having links on a single post, it is on every page. If you are welling to sell your credibility as you’ve said, then that is up to you, but I’m sure you are aware of the consequences that it might bring and the wrath that might come from Google.
Abe Olandres says:
vern, let me clarify m point. That testimonial page can be used by companies and individuals to get a raw PR7 link from Google.com. Whether or not Google realizes it was indirectly selling link is beside the point. My suggestion is Google also put a nofollow tag on all its links, including that page. If one of the companies/individuals there stopped using Google services, we’d have a good idea they were after the link on the testimonial page and not the service itself.
SeoTrader says:
I have never hear about this product, I will try
KK says:
This article is fundamentally flawed, the google page in question doesn’t pass any PR to the sites listed on the page.
The reason is if you see the URL it goes to a google server as a parameter and not as a raw link.
shareabeer says:
Hi Guys,
Ive been busy lately with Drupal CMS.
Okay. Anyway, I received a private message this morning to one of the member of the other forum i hang out and… okay enough boring introduction. Lets get it on.
The website im talking about is: Qassia.com (referred to me)
According to their website Qassia just released on January 4, 2008, and i believed its currently in closed beta. That means, you can sign up and view intel if you were referred by someone who is already a member. (Obviously, thats the reason why the ol’ lady who send me a PM told me to use her invitation link.)
According to Qassia.com:
“Qassia is fantastic because you get credit for sharing your intelligence. The more credit you earn, the better your websites will rank. And you get a backlink to your website for every intel you add – only Qassia gives you unlimited quality backlinks. Last but not least, Qassia also has the best ad revenue sharing system on the Internet, so in effect you get paid for promoting your websites.”
Heres the catch:
For a brief 12-hour period after joining Qassia, you get no less than $500 Qassia dollars per referral (the standard referral commission is $100).
According to their website. You will have 12 hours to promote. Clock is TICKING!!
Wanna join Qassia?
All you need to do is click on my invitation link: hxxp://shareabeer.qassia.com
drew meyers says:
Hi, of course this piece of writing is really good and
I have learned lot of things from it about blogging.
thanks.
Classofy says:
Google launched Penguin update, which penalizes webmasters who build backlinks by buying backlinks.