#tiktok

TikTok is testing a new AI-powered tool that helps creators detect unauthorized AI-generated content that uses their face or likeness. TikTok confirmed the limited rollout, saying the tool is designed to help creators identify and report AI-generated videos or images that impersonate them. To use TikTok's feature, creators must first complete an identity verification process through Jumio. TikTok says it does not retain users' ID documents, while facial data is used solely to match a creator's likeness against AI-generated content. Unlike some AI features introduced by other platforms, TikTok's likeness detection is entirely optional. TikTok has not announced when the AI likeness detection tool will become available to more creators or expand outside the United States. The European Union has warned TikTok that it must change what regulators describe as the app’s “addictive design” or risk fines of up to 6% of its global annual revenue under the Digital Services Act (DSA). EU officials say TikTok failed to properly assess how features like infinite scroll, autoplay, and its powerful recommendation algorithms affect users, particularly minors, and did not implement enough safeguards to reduce those risks. Read more in our articles including "TikTok tests AI tool to detect deepfakes using creators' likeness" and "EU orders TikTok to fix ‘addictive’ design or face massive fines".