Smart Bro replaces Smart Wifi

Smart Communications thought their Smart Wifi brand is knee deep in the mud right now that the best thing to remedy the bad publicity is to re-name it. So, they came up with Smart Bro (is that a shortcut for broadband?)

They did some clean-up and even remove pages from their official site which mentioned Smart Wifi. Too bad that page is already #1 on Google, Yahoo and MSN for the term “smart wifi. (I suppose my blog will take over that spot, eh?)

Migs pointed out that that Smart Bro is also a browser and a few days after the switch, Smart’s pages are already in the front page for the keyword. (I’m hoping this page will be somewhere near in the next couple of days.)

PLDT’s myDSL-w has also been consolidated under this single brand name. Subscribers comment that there’s really nothing new in terms of service improvements — just pure PR and bundling of services.

A commenter at Smart Wifi Chronicles adds:

Kaya lang nagpalit ng pangalan ang Smart Wifi To Smart BRO para maitago yung negative feedbacks ng Smart WiFi na masesearch sa Google. Kung Smart BRO nga naman ang search mo, wala pang negative feed back kasi sariwa pa.

… and I kinda agree with him.

The subscription plan did change to Php999USD 17INR 1,443EUR 16CNY 124/month, which is more expensive than the old one.

P.S.
They already registered smartbro.com.ph but left out .ph, .net.ph and .org.ph.

[tags]wifi, wi-fi, broadband, wireless, internet, dsl, isp, internet[/tags]

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

345 Comments

Noemi Dado says:

19 years ago

ahah. Smart Move ba? Well sooner or later if they don’t improve services, Smart Bro will soon catch up with the rankings. So far, 2 days is the longest downtime we’ve had (rather my daughter’s ISP)
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jangelo says:

19 years ago

Fugly name.
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kutitots says:

19 years ago

Thank god i’m using cable :D my ZPdee hasn’t failed me… YET. and to think the only complaint i ever made to them was UPLOAD speed…. the very next day they had a tech over here to check it.

i guess that’s the perk of being the only one on my street connected to them :D

tama ba yun? nang-inggit daw ba? hehe
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ade says:

19 years ago

yep, the name is indeed fugly. you should see the TVC. it’s way fuglier.
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jun says:

19 years ago

is there a site (or blog entry) which (regularly) compares the services/subs rates of high speed interent services in the country (or at least metro manila)? So consumers can have an informed choice?
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nightfall says:

19 years ago

I was thinking of using the smart service , but what Ive heard from my friend its very unreliable. I thought this was the WiMax or WiBro (Korean standard) standard but then its just a wireless lan using their cell sites..
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Miguel says:

19 years ago

jun: you could check pinoydsl.net … though it seems to be down now.

speaking of which, good thing Smart didn’t call it “Smart DSL” – since “DSL” is now a generic term for “broadband” in these parts.
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vance says:

19 years ago

@jun no need, just read different forums like pinoydsl, tipidpc, and pinoypc, mostly people will reccommend globe as the top notch dsl service here in manila followed by bayantel/skydsl then pldt wired dsl and lastly smart wifi (i can’t call it smart bro, it sounds like a rap, street or whatever you call it term, which they are not)

now the big problem that smart will be facing for me is if they can keep they promises, especially network speed and customer relation services, 70% of the subscribers are still wondering and waiting when will it be and for me its quite too late for 40% of those 70% of those dissatisfied customer kasi yung 40% na yan usually has 5 or less months na lang natitira sa lock in period and that includes me.
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mhanoy says:

19 years ago

HUH! nagsisimula nanaman sila…. eto nga at umpisa palang may problema na kagad sa connection. Langya naman! sana naman mag padala kayo ng mga nag iinstall na marunong sa computer at hindi yung mga napupulot lang sa tabi tabi.
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chuu says:

19 years ago

im using smartbro.

nag apply ako sa wireless center in bulacan and after 2 days nkabitan na ako.

so far wla akong prob. mabilis nkukuha naman niya yung 256-384 range na kbps speed na sinasabi nila.

ang panget nga lang is yung smartbro portal web n kulang ang info n nandun.
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