It all started with a Careless Whisper

Effective today, July 23, 2009, the NTC Circular on Push Messaging by Content Providers will be imposed.

That means you should not get any spammy SMS asking you to download a ringtone or wallpaper, subscribe to some text or call promo, or join an SMS contest (however, if you are already subscribed, you will still get them alerts).

careless whisper

And all these started when Sen. Juan Ponce Enrile discovered his mobile phone was subscribed to a ringtone service and his prepaid cellphone load just vanished into thin air. And the ringtone he got — Careless Whisper. The rest, they say, is history.

A huge billion-peso industry was shaken up because of Hayden Kho. Now that’s what we can refer to as a real-life example of The Butterfly Effect. At least, all that Katrina Halili + Hayden Kho scandal did some good.

Read more about the amendments to the NTC Memorandum here.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

34 Comments

-anton- says:

16 years ago

But that same “Careless” scandal made us forget to investigate further about the C5 double entry
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cris says:

16 years ago

props to enrile for this!

I hope more senator would act this way, focusing on the simple yet effective efforts.
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Make Money Online says:

16 years ago

Sen. Juan Ponce Enrile will surely never gonna dance again hehehe..

nabadtrip siguro si senator kasi walang pambili ng load..=D
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goosebumps says:

16 years ago

naka prepaid ang senador…laki ng pork barrel nun ah!
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Paolo says:

16 years ago

Honestly that Hayden-Katrina scandal is one big nonsense. And everyone involved (deep inside them) are just craving for attention.

Anyway I like what Sen. Enrile did, although like the other senators the way he did is was a little over acting for my taste. Good job.
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Lezuric says:

16 years ago

(careless wishper tone)tenetententin tononot.. terentetenet terereretenet! ^^, I just did a pasaload today.. validity upto 3 days! yaysz! gooodie news as this spammy msgs..
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SmartGilas.com says:

16 years ago

nice! =)
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a.cantos says:

16 years ago

at last…
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Jhay says:

16 years ago

It’s the second day of the new memorandum’s implementation and so far I’ve not heard of any complaints at home or from my friends.
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Victor says:

16 years ago

It’s about time content providers are disciplined. I dont care about katrina halili. I am a big fan of the maricar-hayden trilogy! Parang star wars lang! Hahah! LOL
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