Does AyosDito have what it takes?

There’s a new player and town and it looks like it’s making a splash by dropping a wad of cash in advertising. People have been asking me about this new classified ad site called Ayos Dito.

Who can’t ignore them? They’re spending a lot on Google Adwords, signing up with local blog ad networks and sponsoring tech-related events left and right.

ayos dito

In an already-crowded market dominated by eBay.ph and Sulit, does AyosDito have what it takes to cut a significant piece of the classifieds arena?

While there’s still room for more, Ayos Dito seems like it’s doing the Manila Craigslist style and couples it with a huge marketing budget. We saw the same thing with Auction.PH before.

Here’s my checklist:

SEO-optimized site? Check.
PPC and display advertising campaigns? Check.
Content creation campaign? Check.
Community building and user retention? Un-checked.
Link building campaign? Un-checked.
Brand recognition? Coming soon(?).

There was an article that states Ayos Dito was getting somewhere in the north of 15,000 visitors per day. Since I don’t see their site in the SERPs, I’ll assume 90% of that traffic comes from PCC and display ads. A conservative cost of Php5 per visitor brings a daily spending of over Php50,000. Now, that’s a lot of money. They need to be visible in the SERPs fast or that ad budget could dry up real soon.

What do you think — can Ayos Dito make it?

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

74 Comments

Andre Marcelo-Tanner says:

16 years ago

How do they earn money again?
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blued888 says:

16 years ago

These guys are definitely using Google AdWords A LOT. Initially, they only used text ads but now they have leaderboard banners and 300 x 250 ones!

Haven’t really checked them out as of yet.
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sylv3rblade says:

16 years ago

not really sure but they do get a lot of coverage on ads from pinoy blogs all around.

All things considered, if AyosDito does make a mark, competition is good for everyone (the user base specifically).
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LX says:

16 years ago

Nope. Sulit got there first.
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Pipo says:

16 years ago

Well AyosDito is much much user-friendly than Sulit.
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BrianB says:

16 years ago

They are competing with keywords [product] Philippines, right? They’re up against ebay and sulit? I’d be very interested on how they’ll make it.
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Luigi Francisco says:

16 years ago

I cant seem to find the user ratings/comments/feedbacks. Is there such feature in ayosdito like user ratings/comments/feedbacks?
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Luigi Francisco says:

16 years ago

oopsie didn’t see my first question typed :)
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Jhay says:

16 years ago

How the site earns money is really puzzling. They don’t have on-site advertising, buyers are not required to register, heck even sellers don’t need to register and pay for inserting an ad of their own.

Plus I’ve heard of a story that some of sellers there are scam ads.
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Reel Advice says:

16 years ago

honestly, this is the first time I heard of AyosDito. Seems to me that most people think they are going down!
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