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There’s a new player and town and it looks like it’s making a splash by dropping a wad of cash in advertising. People have been asking me about this new classified ad site called Ayos Dito.
Who can’t ignore them? They’re spending a lot on Google Adwords, signing up with local blog ad networks and sponsoring tech-related events left and right.
In an already-crowded market dominated by eBay.ph and Sulit, does AyosDito have what it takes to cut a significant piece of the classifieds arena?
While there’s still room for more, Ayos Dito seems like it’s doing the Manila Craigslist style and couples it with a huge marketing budget. We saw the same thing with Auction.PH before.
Here’s my checklist:
There was an article that states Ayos Dito was getting somewhere in the north of 15,000 visitors per day. Since I don’t see their site in the SERPs, I’ll assume 90% of that traffic comes from PCC and display ads. A conservative cost of Php5USD 0.09INR 7EUR 0.08CNY 0.62 per visitor brings a daily spending of over Php50,000USD 852INR 72,230EUR 812CNY 6,205. Now, that’s a lot of money. They need to be visible in the SERPs fast or that ad budget could dry up real soon.
What do you think — can Ayos Dito make it?
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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Andre Marcelo-Tanner says:
How do they earn money again?
blued888 says:
These guys are definitely using Google AdWords A LOT. Initially, they only used text ads but now they have leaderboard banners and 300 x 250 ones!
Haven’t really checked them out as of yet.
sylv3rblade says:
not really sure but they do get a lot of coverage on ads from pinoy blogs all around.
All things considered, if AyosDito does make a mark, competition is good for everyone (the user base specifically).
LX says:
Nope. Sulit got there first.
Pipo says:
Well AyosDito is much much user-friendly than Sulit.
BrianB says:
They are competing with keywords [product] Philippines, right? They’re up against ebay and sulit? I’d be very interested on how they’ll make it.
Luigi Francisco says:
I cant seem to find the user ratings/comments/feedbacks. Is there such feature in ayosdito like user ratings/comments/feedbacks?
Luigi Francisco says:
oopsie didn’t see my first question typed :)
Jhay says:
How the site earns money is really puzzling. They don’t have on-site advertising, buyers are not required to register, heck even sellers don’t need to register and pay for inserting an ad of their own.
Plus I’ve heard of a story that some of sellers there are scam ads.
Reel Advice says:
honestly, this is the first time I heard of AyosDito. Seems to me that most people think they are going down!
Darren says:
craiglist makes me sober~~
Neobux says:
I’ve seen AyosDito’s ads scattered all across the internet. Are they advertising more than they should?
SurveillanceSystemPhilippines says:
their website is user friendly and i like their system, i think they will survive. at least for now. :)
Andre Marcelo-Tanner says:
They may be trying to achieve a strong user base before starting to offer premium advertising. Yes they may be userfriendly while Sulit is cluttered but powerful. The question is do they innovate, do they have what sulit doesnt have? A few more of these and we can start up a classifieds aggregator, list your classifieds on one site and it puts them on all and you can view comments and offers on all of them all in one location instead of having to visit 5-10 sites.
Neobux says:
@LX, I do agree with you. Sulit.ph already has an established user base and it’s tremendously hard for some out-of-the-blue company to stifle or even tickle Sulit.ph’s loyalists. But if the site should offer easier guidelines and an appealing interface (unlike Sulit.ph’s), they might have a shot at earning a cult impression.
Jox says:
if they cannot rank well in the SERP’s i dont think they can match the sulit
PC Domination says:
their ad also displays on my blog side via Adsence..
kapusotkapamilya says:
I don’t like the design of their site. Its not user friendly. I think if they improve that they can beat Sulit. I also dont like sulit sobra magulo puro ads. No one really can match craigslist
Dave Starr says:
It’s an interesting concept, trying to worm their way into an already very thin market with a ot of pasy per clcik. Not that I mind them blanketing my blog withtheir banners, but this is the first time I have even seen them mentioned, editorially. Since Filipinos in general, those not in the techno-sophisticated crown, have yet to do that much in the online auction market at all, I question what grabbing marketsahre of such a currently small market is.
Now the market could become very profiyable .. certain sulit is an easy target, becuase sulit is nearly impossible to _find_ anything on .. but I certainly would market differently. Write ups on sites like Yuga’s and a few of the other top Pinoy blogs would do a lot more for market awareness I think ..and if they cold get Mar or Kristina to shop for something for the wedding online … ah then they would have it made ;-)
william says:
ayosdito seems ok, but i don’t see any user rating or feedback, this will be a pain to trust sellers. unlike other sites such as tpc.
sulit is just bombarded with ads and their site is not user friendly.
Kerwin says:
Well how is it compared to sulit.com.ph? :)
mike says:
well I tried posting an ad for web services on their site and placed a linked to my portfolio as reference and the ad got rejected. it seems they’re a bit strict when it comes to posting.
I’m guessing this will be a paid service in the future if they don’t put up ads on their site.
Victor says:
AyosDito can break in a little.. but they can never match Sulit.com.ph, auction.ph or even tipidpc.com anytime soon. These websites have already established loyal users plus a heavy imprint on pinoy internet users and marketers. It will TAKE A LOT OF TIME for AyosDito to be in the “mainstream”.. but slowly but surely, if they do everything right and be patient, it will definitely payoff..
biliPH says:
Seems like they have a huge budget for advertising. The site’s user interface is actually good and the elements in the site are not cluttered with ads, links, promotions and what-nots. As Abe included in his checklist, they should build a loyal user community… with this competition will be irrelevant and brand recognition will surely follow.
Jomark Osabel says:
Ayos Dito is everywhere. Ive noticed their ad on my car finder site and so I have to remove and treat them as a competing site.
The competition is tough with regards to classifieds sites because you are not only competing with the national based sites but also with local provincial sites (of which I own one).
Not only that, community forum/discussion boards are also featuring classifieds ads thread/sections. Istorya.net, a cebu based forum of which I co-founded, is now even offering premium membership. It would be a hard task for Ayos Dito to capture a sizable market with the prevailing competition.
william says:
i saw their advertisement on cydia in my ipod touch
Hanban says:
I didn’t take notice that the site I’m visiting for a laptop is Ayos Dito. I thought that AD was just a scam and up for jokes until I saw many advertisers with their items. Will check them out further.
kapusotkapamilya says:
ayosdito has potentials but they need to improve the design
Randy says:
I don’t like the design of the site.
they still need to make a concrete community.
Sulit is the best example for community rich site.
Is this a sponsored post Yuga?
Abe Olandres says:
@randy, what made you ask that? I thought I was actually critical of AyosDito instead of supportive.
And to answer your question, this isn’t a sponsored post. Don’t even know them.
clarkandaie says:
my first time to hear about ayosdito..hope they can make it..
jun says:
nope.. its hard to post on their site.. they are very strict rules… unlike sulit, ebay and others.. where you can include your website… well.. its their website, its their rules.. hehehe..
knightofdawn says:
Free ads offer by di-AyosDito.ph should loose some of their rules. Revisit on their rule won’t hurt. =p
TechPinas says:
Coming from the Advertising/Marketing industry, I always say that no amount of advertising can save a bad or underdeveloped product/service — Because advertising can only get you so far and there are some things in this world that money can’t buy.
I highly doubt AyosDito.ph followed the most basic rule in Marketing, which is to develop a product or service well first before attempting to spend money on advertising it. I’ve been visiting the site for quite sometime now (even before their Adwords brigade) and saw no significant improvement in the service they are offering; Items are not categorized well, location search is not optimized, there are no clear registration procedures etc.
For the most part, I believe impatience got the best of AyosDito (as all established institutions, online or not, are destined to be eclipsed by something better sooner or later anyway). I felt that they wanted to take the quick route to high traffic and user-retention and totally forgot that nothing beats good service and good content in making people interested in any online service.
Advertising is an amazing marketing tool — but only when used at the right place, at the right time. At this point, however, I don’t think AyosDito is wielding it properly.
gerry says:
I’ve been watching ayosdito and seems its a serious player. If you would look into their customer service page, you would see that this group is every where and pretty much localized than other big sites like ebay etc.
I like the way ayosdito is structured, hassle free ad posting and ads surfing. I have tried posting an ad as well and guys believe me they are strict which only shows that they are carefully watching scammers and the way they reply is they are helping the advertisers to hit the pages for SEO purposes.
Pitting it against sulit as most of you have put it, well sulit may have the traffic now but i guess sulit just found its successor.
Sulit does not have FOCUS! Ayosdito knows their business well and way so professionally managed as well. Craiglist way! very pricise and concise.
Some would say forum as an advantage blah blah blah. but hey look, this is classifieds not a social site. So if sulit is capitalizing on the so called community it has well they are cheating the traffic. But again traffic is traffic in the internet. But the premise would go back on what do you really want to do? social network or classifieds? Which gets me to other people’s comment that sulit is too cluttered. Its trying to do too many things at the same time. FOCUS FOCUS FOCUS.
I agree with the rest that ayosdito is a big spender and saw in alexa that they are silently climbing the ranking in the Philippines. one have said that they cant beat tipidpc.com … look again they just did.
For me no business will spend this much for nothing and with the kind of other sites they have elsewhere I know they mean what they’re doing.
Keep it up AyosDito! lets see what else can you do ….
kita mo says:
For me, as long as I’m not paying for anything, it’s good. Heck, I just let the guys from ayosdito.ph do the spending while I enjoy their traffic for free. I believe this is good for both buyers and sellers.
theflea says:
competition will force these sites to improve further. let’s just wait and see what happens next…
ed says:
Yes me too I have seen ads of Ayosdito.com anywhere in web pages.and it take me up to sign up to their website.I think they earned lots of money form adwords,adsense,and other marketing programs in thier site.Besides Ayosdito.com is running to the most websites in entire web.
http://cadztech.blogspot.com
Joreel says:
Yes I encountered this site when I was looking for an equivalent craigslist of Philippines, It’ nice site… They signup for google adwords, maybe that is where they get their visitors. But I heard that they are gaining popularity…they were even featured in the Net25 Convergence show.
Joreel says:
Yes I encountered this site when I was looking for an equivalent craigslist of Philippines, It is a nice site… They signed-up for google adwords, maybe that is where they get their visitors. But I heard that they are gaining popularity…they were featured in the Net25 Convergence show.
Axzar says:
eBay is not even a player in the Philippines.
alejojoe says:
yuga, you can post again similar article, say after a year or two. lets see if ayos dito is really “ayos”.
winwab says:
that’s not good for ayosdit o. a website should first taget the organic search before giving money for advertising.
poor site!
Friendster Beauties says:
at 5 pesos per click pala ang ad cost nila sa adwords. premium na yan.
Andrew Cruz says:
Another local clssified ads site worth looking at is http://www.classifiedsph.com, they seem to be getting 4000-5000 visitors a day based on their stats, and if I remember correctly this is now considerably higher than a year or two back.
Free to post ads, and their biz model seems to be adsense…
The interface is fairly easy to use, registration is required in order to post unlike ayosdito. I see scam-type ads being posted there from time to time, but these seem to get culled pretty quickly, and the vast majority of ads that do get left over seem to be legitimate ones.
diana says:
does posting for an ad in ayosdito.com really FREE??? i received a confirmation email from them stating that once i confirmed, a receipt will be sent to me and they do not refund???
im sorry. just a newbie in this kind of thing.. hehe.. pls help. thanks!
sistah says:
Hi diana!
Yup! AyosDito.ph is really free. Dont mind the email. It must have been just some kind of a glitch on their part. ;)
Jehzeel Laurente says:
The owners of ayosdito invested a lot :D They’re rich and 50k/day (as you estimated) was nothing for them.
Sulit is hard to beat, but we’ll never know. AyosDito is iphone friendly and was optimized to be viewed in mobile phones. ^__^ That’s their main advantage compared to sulit. Hehe
dazzling says:
i don’t like this site so cheap!!!
dazzling says:
more improvement please!!!
the design is not good!!!
Mister yoso says:
I won an hp mini note from their site. The model posted was b-2140 but when i got the netbook, it was actually a 1109, grr. I was very disappointed. Anyway, i have a mini laptop now and its free.
Randy says:
“@randy, what made you ask that? I thought I was actually critical of AyosDito instead of supportive.”
I’m just curious if they are also into sponsored blog posts. You are one of the most popular tech blogger in the country so it made me think that they have approached you already.
Thanks for answering my question.
Abe Olandres says:
@randy, I’ve seen some sponsored posts on a number of local blogs. It was obvious because they all read almost the same.
Andrei says:
It is a hassle to place ads on Ayosdito.
Paolo says:
May I ask? Is ayosdito.com a reliable advertising and selling website.? I saw various nokia phones there at a very low-low price, I want to avail one of their products but I’m afraid to be a scam victim. Can anyone answer my question? Thanks
gerry says:
Hi Paolo, As I have mentioned in this thread, AyosDito.ph has its own internal measure to prevent scam. I have personally tried posting an ad in ayosdito.ph and I can tell you that they are quite strict and gets in to the details of each and every ad post they receive.
Well as it is, it is still a a buy&sell deal so they can only do so much in terms of screening to the as post. The rest is still up to you how you take care of your money and get the deal straight forward.
To be safe I suggest do a meet-up and make a real face-to-face transaction which I believe is safe for for you as a buyer and the seller.
Ronald Redito says:
I have seen this site all over the place. I think they spent a lot on PPC adwords campaign which I think involves huge amount of money. And come to think, almost all keywords. Sometimes irrelevant keywords on their niche.
Let’s see who’s behind this and hope it would work out well for them.
Mudah Malaysia Profile says:
Kamukha ng AyosDito.ph and Mudah.my??? Ano say nyo??
@yuga: Plan ko kasi block ung ads ng AyosDito.ph sa adsense ko.. Ok lang po ba yun?
Abe Olandres says:
Mudah and AyosDito are owned by the same company. I’ve heard of a lot of people blocking AyosDito on their AdSense filter so I guess it’s okay if you do it too.
Abel Fajardo says:
How about http://www.keepern.com, anyone knows about this site? Based on their whois profile, this is also a Philippine Classified Ad site.
Alex Valdez says:
I registered an account with Keepern.com and the features are similar to Sulit, particularly the unique url per member, HTML ad body where you can embed images, videos etc.
Why AyosDito cant do that?
Joenel Umal says:
do you consider ayos dito as MFA ads? should i add it to my competitive ad filter?
what do you think guys?
chardsnet says:
Let’s see if swak2.com can make it too.
tech_rumor says:
I heard that Ayosdito lost significant if not all of its Tech staff.
What is interesting I was told that this is mainly due to Management (mostly because of one person) inability to appreciate the hard work put up by their Filipino staff.
Now they are trying to recruit new staff (new slaves).
davaohub.com says:
since the first time i’ve seen ayosdito.ph ads on youtube, i wonder how they are able to get back the cost of their operating expenses. During that time, there’s no sign of possible income source for the website. Then google ads was later introduced but calculating the operating expenses vs google ads revenue there’s no way that they are able to cope up with it. It’s been a year or more since ayosdito.ph were launched and the possible income stream for ayosdito.ph is still unseen. But anyway, they may be planning some surprise makeover for the website and I hope they will roll it out soon before they’ve spent another million for advertisements.
Clifford says:
I’ve been observing ayosdito for quite some time now and by the looks of it, they have lots of money to burn in Adwords.
I think their adsense ads is not how they get their source of income but something else that we still don’t see. Perhaps premium membership.
Kyu says:
If I am not mistaken, Ayosdito.ph is owned by the Norwegian conglomerate, SCHIBSTED.
I don’t think their budget would dry up that soon.
Their revenue for 2009 is NOK 12.75 billion. That is roughly PHP 101.6 billion. (Dec 2009 rates)
As they own the leading classified service in Sweden I assume they know what they are doing. They might not be doing well for now let us wait and see.
They already have paid services in their other ad sites so maybe later on, they will require fees for our posts .. that is more of a :-( for us.
Though the design is not that impressive, I for one like AyosDito as it is more user-friendly than the others.
Ch1 says:
There are lots of scams right now on Ayosdito. 80 out of 100 add on the site are scams, and I ask myself, who is really checking this? I saw a BMW x6 2009 model which costs just P1.5million, now Brand new costs like 6.something million. and there you see this new pic costing very less. I contacted the owner of the car and bargained and got the vehicle at 1,3. When I asked him if I could see the car, he said the car was in the UK. meaning I have to pay and get the car to the philippines. 5 other different dealers, said the same thing and they say I should pay through Ayosdito. I tried to contact the site admin but wasn’t lucky. I wanna know if ayosdito check their site and or if they are part of this scam?
dhee says:
Truly not just sellers are scam but BUYERS as well. I have been a legitimate seller in ayosdito.com and I had been scammed today by a prospect buyer who made up a too good to be TRUE story but I fell for it. A lesson well learned in online market. Never make a deal online, if the buyer is really interested have him meet you likewise to the seller. It’s such a pity that some FILIPINO make their living out of hustling others.
laflaca says:
@Ch1: That’s sooo true!! I also sent some messages inquiring if the cars are still available and I got replies from the sellers saying that the car is in UK.
Cars Philippines says:
Thanks for the wonderful insights. I enjoyed reading the article and the replies. :)
akito says:
are the jobs posted here can be possible to scam? or any organization for scamming?
top mistakes says:
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kimzy116 says:
Posting an ad with ayosdito is a hassle. They don’t allow watermarks or texts on your photo. I’m selling Tshirts with the designs I design personally so what I do is I put watermarks on the designs I made to prevent from anyone from copying it. How else can I protect my intellectual property if they are doing that? Furthermore they only allow you to upload three pictures. How can someone browse properly then choose the design he / she wants? I’m just saying.