Island Rose buys Flowers Express from LBC

I just learned last week that online flower delivery site IslandRose.net has acquired FlowersExpress from rival company LBC for an undisclosed sum. It was a bit of a surprise since the FlowersExpress has the backing of the biggest courier service in the Philippines.

FlowersExpress.com.ph (the domain used to be jokingly called flower-sex-press-dot-com-dot-ph) was established by LBC in 2005 to sell and deliver fresh flowers nationwide and to compete with the Island Rose which was the leading online flower shop then.

LBC put up their own online flower business but was still using Island Rose to supply them with flowers. Island Rose operates a relatively large flower farm/garden in Tagaytay.

The acquisition was only made recently (FlowersExpress still has the old about page saying it’s owned by LBC) but the owners of Island Rose will be relaunching the site soon to cater to a specific niche market to separate it from the main site.

The price of the sale is yet unknown but I’m guessing it’s the database of customers and existing traffic makes up for the bulk of the price.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

19 Comments

Andre says:

13 years ago

I agree, the flower of Island Rose is very big in Tagaytay :)
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Benchmark says:

13 years ago

Probably LBC has to give up some of their businesses to others, to return the money of their clients in LBC Bank…probably they should have done this before hand if this is the real reason.
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Iyan Sommerset says:

13 years ago

Sending flowers remotely? I really don’t get that. I mean, you don’t eat them so they’re purely decorative/gift material. There are a lot more practical gifts than ones that eat up land that could be used to grow food on instead.
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food says:

13 years ago

these flower farms employ people from farmers to courier guys so its not all decorative thing, they give livelihood to people. what is a world without flowers or ornamental plants, can you imagine that?

flower says:

13 years ago

@food, korek ka dyan!
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ice says:

13 years ago

@food: i agree
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Mars says:

13 years ago

It seems to me that despite the popularity of the internet, technology, gadgets, text messaging, emails, facebook, and all… girls still do love receiving flowers from their guys.. cheesy but yes I also send flowers to my GF every now and then. ;)
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shakey says:

13 years ago

not the romantic kind, eh?
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Benchmark says:

13 years ago

I agree with food.

And if ever you watch Bee Movie, you might understand that flowers are part of our ecosystem…

It is us who destroy places, we convert farmlands to housing.
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Inquisitive Boy says:

13 years ago

Hi guys. Sorry for me being naive. Im just abit confuse what does the latter implicating to? heres the sentence from the article

“I just learned last week that online flower delivery site IslandRose.net has acquired FlowersExpress from rival company LBC for an undisclosed sum.
It was a bit of a surprise since the latter has the backing of the biggest courier service in the Philippines.”

is the latter LBC and former Island rose? Thanks for taking time and answering my question fellow friends!
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joe says:

13 years ago

@Inq

The Island Rose acquired the LBC’s flower biz, IMHO it is to eliminate the competition.
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agrimensor says:

13 years ago

I might be that Benchmark is correct with regards to the LBC Bank scandal.
It might also be that Island Rose choked up LBC with regards to price and supply.
Imagine buying the same product from the same competitor.Hanggang kelan ka tatagal?
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Agent_Zer0 says:

13 years ago

Island Rose ang supplier ng LBC sa Flowers Express, I think, tama lang na Island Rose ang kumuha ng brand na yan.
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dee says:

13 years ago

Its business amigos, when the time Flowers Express has made some gold mine of supplying flowers now is the time to show the real king of the hill lol.

Seriously, this happens all the time. Now i cant wait for the burger/ fries maker of Mcdo buys them or the real chicken joy supplier of Jollibee takes a share on them
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gilbert says:

13 years ago

if Island Rose is the supplier of LBC Flowers Express, what are they buying then? LOL
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love says:

13 years ago

tnx lbc 2gde with island rose!i recieve flower yesterday..u both make my day!
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Davao Flowers says:

13 years ago

@Iyan Sommerset

I highly disagree with you. I own a local flowershop, not only does our business help our clients in their social needs, but we also supply financial and sustainable living to 4 of our employed staff.
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Mimi says:

12 years ago

@Davao Flowers, I agree with you. Owning a business definitely provides opportunities for others, whether customers or our employees, to better their live.
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anonymous says:

11 years ago

Too bad their delivery to individuals is so poor. Perhaps LBC will do better job of it.
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