Amazon to introduce generative AI to Fire TV series

Amazon has announced that the company will bring generative AI to their Fire TV lineup such as Fire TV Stick 4K and 4K Max.

With this generative AI coming to Fire TV users, this will allow them to interact with Alexa through an upcoming voice search update. It will also let users ask open-ended questions to Alexa in a conversation manner.

Another feature that Fire TV will have is the “Continue Watching” option for non-Amazon properties Disney+ Huhu, Peacock, and more over time.

The update will occur within this year in USA. There’s no news when it will arrive for the International version.

The Fire TV Stick 4K is priced at USD 59.99PHP 3,521INR 5,084EUR 57CNY 437 or around PHP 3,415USD 58INR 4,933EUR 55CNY 424 for the international version. The upgraded Max 4K version costs USD 79.99PHP 4,694INR 6,779EUR 76CNY 582 or an estimate of PHP 4,553USD 78INR 6,577EUR 74CNY 565.