Back in October 2015, Nike introduced the limited edition 2015 Nike Mag with self-tying “Power Laces”. Now the company is bringing the technology to regular consumers with the Nike HyperAdapt 1.0.
The Nike HyperAdapt 1.0 doesn’t feature the flamboyant futuristic design as Marty McFly’s Nike Mag and looks like just your standard training or gym shoes. However, it is built with sensors including the new adaptive lacing mechanism.
“When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
Nike says that the new lacing system will free athletes from distraction and allows them to make quick micro-adjustments. The company also envisions future versions of the HyperAdapt with a system that can make automatic adjustments depending on the user’s performance needs.
The Nike HyperAdapt 1.0 will be available only to members of Nike+ app beginning Holiday 2016 in three colors. Pricing is yet to be announced.
source: Nike
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JP says:
I wonder if the price of this kicks will be adapted by my wallet
arvin aquio says:
yeah, me too. I cant imagine how can I adapt those pricing. hahaha